Youri Sawerschel was panellist at YHS 2018

by Alisa Voitika , 23 März 2018

On March 14th, Youri Sawerschel was joined by a group of leaders in the hospitality industry for a panel discussion at 9th Edition of Young Hoteliers Summit 2018 at Ecole Hotelière de Lausanne.

The panel discussion was dedicated to the topic of The Rise of Lifestyle Brands.He was joined by Jessica Emde, Brand Manager nhow Hotels bei NH Hotel Group, Navneet Bali, Chairman at MEININGER Hotels, and Alessandro Redaelli, Vice President Operations at Paramount Hotels & Resorts. 

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Youri shared his expertise on lifestyle concept in branding, difficulties in standing out among a great number of “new” brands and strategies to build better brand communication. He also shared his belief that many hoteliers tend to see the brand only as a physical concept existing exclusively inside hotel walls. He stated that the brand is not a tangible product, therefore hoteliers must consider on- and off-line strategies to keep the brand alive.