We are proud to announce that Creative Supply is collaborating with Elegancia Hotels and ESSEC Business School, Paris to develop a new module in hotel branding for the MBA in International Hospitality and MBA Global Branding students of ESSEC. The module, called Strategic Branding Project, is led by Visiting Professor Alex Gibson from DIT in Ireland.
To bring real life experience in the classroom, Creative Supply’s Youri Sawerschel will distill the secrets of great brands, showing the students what it takes to differentiate hotels beyond location, facilities or interior design. The MBA participants will then get the chance to put their learning in practice by working on a real-world case study to develop a brand proposition for an upcoming Elegancia hotel in Paris.
Picture credit: ESSEC Business School Paris