This May and June, Creative Supply’s Founder Youri Sawerschel will be teaching the students of MBA in International Hospitality and MBA Global Branding of ESSEC how to develop a hotel brand concept and market it internationally.
Youri will offer the students an opportunity to gain real life experience thought the case study provided by Elegancia Hotels, linked to a module called Strategic Branding project, which is led by Visiting Professor Alex Gibson from DIT in Ireland. It will involve a real hotel project in the Opera area in Paris. Youri will scoop from his international hospitality experience working for brands such as Kempinski Hotels, Vienna House and Le Méridien.
Picture credit: ESSEC Business School, Paris