EPFL

Business-minded engineers

Strengthening the communication of EPFL’s Master Program in Management, Technology & Entrepreneurship

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A great product without a great packaging

The Master MTE is one of the flagship programs of the College of Management of Technology at EPFL. At a certain time, MTE was suffering from imprecise positioning and fragmented messaging. To attract more qualified applicants, MTE management knew they needed to strengthen their communication. That’s where our work began.

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Research makes difference

We ran workshops and interviewed all stakeholders to understand the subtleties of the program. We used their insights to develop a communication platform that positioned MTE as ‘the master program for business-minded engineers and scientists‘. We also clarified MTE’s unique selling points (USPs) and communication themes.

Putting pieces together

The communication platform served as a base for refreshing the visual look of the program. We defined the art direction, managed the student photoshoot, and developed a set of graphic elements highlighting the program’s key benefits.

Final step? Website. We developed a new sitemap to simplify the access to information and created prototypes to ensure the new look would be implemented perfectly.