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Brand Story Workshop

Everybody is talking about business storytelling. But what does it really mean? Why does it matter? And more importantly, how do you create a strong story for your business?  With our unique workshop, you will be immersed in the behind the scene activity of “brand story making.” You will discover how companies such as Moleskine, Shinola and Freeletics build powerful narratives. Using our Brand Story Canvas,  you will learn how to construct a compelling brand story. The  canvas  is a powerful tool we developed to unleash the brand stories of our clients. It has been used and refined during workshops with clients such as EPFL, Mondelez, Swisscom and Essec Business School.

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For whom is it?

  • Marketing and Communication Directors
  • Head of Business Unit
  • Business Development Directors

Workshop Highlights

  • Learn about the 7 fundamental elements of a strong brand story
  • Develop and structure a complete brand story using the Brand Story Canvas
  • Define communication themes to help you engage with an audience
  • Create relevant editorial content to keep your news feeds busy

Logistics

The 1/2 workshop takes place at Creative Space (Zurich) or at the location of your choosing. It is designed for 6 to 24 participants and all workshop materials,snacks and beverages are included in the cost of the course.

Workshop facilitator

Youri Sawerschel is the Founder of Creative Supply GmbH. Youri is a branding expert convinced of the power of creativity to transform business, organisations and people. With a background in design and management, he bridges the gap between the creative and the business world. He has worked on projects in nearly 20 countries, advising companies such as Kempinski Hotels, EPFL and UBS. Youri is also a visiting professor at ESSEC Business School in Paris, Geneva School of Business and Geneva Art and Design School.