Youri Sawerschel

Founder, Brand Strategist

Senior Strategy & Branding Consultant with a background in design and management. He takes business ideas from paddock to podium. Focusing on top line growth, his fields of expertise cover strategic branding, concept development and business model generation.

Solicited for his creative thinking skills, Youri has been involved with projects focused on creating, launching and managing brands in Europe, China and the Middle-
East. He is also the author of several articles on the topic of customer loyalty, branding and concept development and am a regular speaker at the Geneva School of Business Administration. Previously, Youri worked for Rocco Forte Hotels and Kempinski Hotels. He holds a bachelor degree from the Ecole hôtelière de Lausanne and a Graphic Design Degree from Geneva Art School. Youri is also a co-founder of the Young Hoteliers Summit.