Innovation | Launch date | Question hoteliers should ask |
Uber | 2009 | Are overpriced airport pick ups still needed? |
Airbnb | 2008 | Is your compset made of 10 hand picked hotels still relevant ? |
2010 | Is your website the best place to build engagement with customers? | |
Ipad | 2010 | Is in-room entertainment still needed? |
App Store | 2008 | Think about your latest service, isn’t there an app for that ? |
Daily deal websites | 2010 | Are you still printing vouchers for happy hour promotions? |
Google map mobile | 2008 | Need for concierge to show you where you are on the map? |
Coworking in Europe | 2009 | What is your lobby lounge used for? |
What is the impact of technology on the hotel industry? Instinctively we think about hardware innovations, from self-checkin to keyless doors. In reality, we believe that it is the customer experience that has changed the most. To show it, we have compiled the above table that puts in perspective the needs of hotel customers in an era of technology. It’s time hoteliers start thinking not only out-of-the box but also beyond their property walls.