Youri Sawerschel shared branding insights at VEM9

22 February 2018

The participants of VEM9, the biggest French conference on e-tourism, were able to learn insights into branding from Youri Sawerschel.


A conference which took place from 14th to 16th of February hosted approximately 1200 visitors, an exhibition and  30 workshops. It focused mainly on digital tourism.

Founder of Creative Supply Youri Sawerschel shared his expertise during two insightful keynote speeches. The thousand facets of storytelling focused on storytelling as a tool to create memorable and unique experiences around a brand.  Changing your brand: digital user manual explored reasons, tools and techniques to change a brand in the digital space. For this discussion, Youri was joined by Loïc Chovelon, CEO of Provence-Alpes-Côte d’Azur Tourism.