HanHanHan Gao: bringing eternal youth to Chinese medicine branding

by Alisa Voitika , 13 June 2018

Meet HanHanHan Gao, a designer from Beijing, China, who dusts off traditional stereotypes and makes them young once again.

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About the project

Han set out to redefine Chinese medicine in a contemporary context. Traditional and deep-rooted, Chinese medicine goes back thousands of years. With the development of modern medical solutions, the role of a more traditional medicine has changed. Han reimagines it as a healthy lifestyle rather than a medical treatment. He puts Chinese medicine in a new context to get people to see, understand and accept the brand new image of modern Chinese medicine.

Where did you study design?

Actually, in my personal perspective, I didn’t study design. I think design is something that demands more than knowledge and experience. It needs the willingness of thinking. Taking a look at the posters and advertisements on street can give you much more than what you can learn in a school. But I did study product design in Beijing, China.

Who do you look up to in your industry?

There are too many creative minds that I could look up to. They can be a person, an agency, or even a brand which has it own philosophy. Recently, I like Vergil Abloh, the founder of Off-White, the new creative director of LOUIS VUITTON. I like his attitude to keep creating and trying in the this digital context.

What are, in your opinion, most significant brand design trends this year?

I would say the definition of brand design is getting fuzzy these years. While I think the branding using just simple typography will be the trend this year. Because it will be clearer on the mission of deliver the message of the brand to audience.

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Picture credits: HanHanHan Gao