In May and June 2018, Elegancia Hotels, ESSEC and Creative Supply are teaming up to give ESSEC students an opportunity to get real life experience in working with hotel concepts.
Creative Supply’s Founder Youri Sawerschel will be teaching the ESSEC students of MBA in International Hospitality and MBA Global Branding how to develop a hotel brand concept and market it internationally. He will share his expertise in hotel concept development and experience working for brands such as Kempinski Hotels, Vienna House and Le Méridien, while Elegancia Hotels will provide case study materials, involving a real hotel project in Paris.
This collaboration between the tree parties is linked to a module called Strategic Branding project, led by Visiting Professor Alex Gibson from DIT in Ireland.
Picture credit: ESSEC Business School, Paris