Founder, Brand Strategist
Senior Strategy & Branding Consultant with a background in design and management. I take business ideas from paddock to podium. Focusing on top line growth, my fields of expertise cover strategic branding, concept development and business model generation.
Solicited for my creative thinking skills, I have been involved with projects focused on creating, launching and managing brands in Europe, China and the Middle-
East. I am also the author of several articles on the topic of customer loyalty, branding and concept development and am a regular speaker at the Geneva School of Business Administration. Previously, I have worked for Rocco Forte Hotels and Kempinski Hotels. I hold a bachelor degree from the Ecole hôtelière de Lausanne and a Graphic Design Degree from Geneva Art School. I am also a co-founder of the Young Hoteliers Summit.