Youri Sawerschel was invited to la Dordogne-Perigord Tourism for a keynote presentation on Storytelling

29 January 2019

For the 2019 comeback, Creative Supply’s founder Youri Sawerschel, started in Dordogne, France, at the University of Tourism to give a presentation about storytelling

On Tuesday January 29th, the departmental tourism committee of the Dordogne Périgord region welcomed 250 participants to a one-day event about guests experiences and tourism innovations in Nouvelle Aquitaine (southwest of France). Participants included tourist sites administrators, hoteliers, mayors, Departmental Advisors and so on. The talks aimed to provide educational and professional insights in the Hospitality and Tourism Department by a selection of four experts.

Youri was invited to share his expertise on storytelling. “People are attracted to brands with values, brands with great stories and brands that have something to say. Organisations that get that right are able to command a price premium and speed up their growth” explains Creative Supply’s founder. He explained how to bring a brand to life through storytelling and showed how a strong story impacts all activities of a brand.

Details of the presentation will be shared on Creative Supply social media channels.

About Dordogne Périgord

Dordogne Périgord Tourisme France is the official departmental committee of the Dordogne tourism. Their goal is to make people aware of a new destination in France that is Dordogne-Périgord, and to provide all necessary information for current and future tourists. It allows people to plan their visits by booking their stay directly online and to find documentation about diverse interests. For example: events & upcoming activities, gastronomy advices, culture tips, the most visited sites in the area, the most beautiful villages and the history of the region. The website gathers the essentials and must do’s such as villages, castles, forests, panoramic sites and so on.

About Creative Supply

Creative Supply is a Swiss agency bringing together global creatives to develop brands, design experiences and market products and services in an interconnected world. The branding company drive projects from concept to implementation at the intersection of business, design and technology. Their collaborative approach to creative work delivers tangible values for clients across industries, from a Chinese hotel to a Swiss bank.

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Picture credit: © at Dordogne Périgord