A conference which took place from 14th to 16th of February hosted approximately 1200 visitors, an exhibition and 30 workshops. It focused mainly on digital tourism.
Founder of Creative Supply Youri Sawerschel shared his expertise during two insightful keynote speeches. The thousand facets of storytelling focused on storytelling as a tool to create memorable and unique experiences around a brand. Changing your brand: digital user manual explored reasons, tools and techniques to change a brand in the digital space. For this discussion, Youri was joined by Loïc Chovelon, CEO of Provence-Alpes-Côte d’Azur Tourism.